Do you know your MEER Score?
Every contractor should… because marketing isn’t working like it used to.
You are familiar with a SEER rating and all the benefits that a higher SEER number brings to your customers, both in comfort levels and utility bills. But are you, as a heating and cooling business owner, aware that you actually have a MEER Score?
MEER stands for Marketing Efficiency and Effectiveness Rating. This rating tells you how well you are currently marketing your company. Your MEER Score provides a third-party, unbiased, independent rating for one of the most critical parts of your business… your marketing.