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The word “Stochastic” (pronounced stow-KAS–tik) is derived from the Greek word “stochastikos”, or “skilled at aiming.”

Stochastic Marketing, is a contractor consulting company that bundles what we do with cost effective direct mail.

I founded Stochastic Marketing more than ten years ago to bring the benefits of statistical modeling (“big data”) to residential contractors like you.

Stochastic modeling is a type of statistical modeling that finds patterns in random numbers just like we do for contractors.

Like Stochastic models in other industries, we use data analytics to tell you:

  • Why most advertising dollars are waste
  • Where advertising generates customers as efficiently as possible
  • What a customer should be worth to you
  • When customers will give you most of their money
  • How you can do the one thing that will take your business to the next level

I strongly encourage you to learn more about your unique answers to the Why, Where, What, When & How mentioned above by clicking on this link to receive your FREE copy of your Marketing Efficiency & Effectiveness Rating report from Stochastic Marketing.

My staff has analyzed more than $7 Billion dollars of residential HVAC, Plumbing and Electrical sales from over 70 million visits to the same types of homes that you are in every day. That gives us a unique ability to help you transform your business.

Take the first step right now and click on this link to learn some things about contractor marketing and advertising that will challenge everything you’ve been told and lead you to that one transformational event.


Michael Layton


Thank you Stochastic for bringing me quality leads for the summer of 2016.  Our first experience with your direct mail was a success.  Numbers don’t lie. We mailed 16,000 letters promoting heating and air conditioning replacements, spent $5,336 and sold $121,224 worth of installations!  We are very happy with the results and eager to jump on another direct mail campaign asap!
Sarah KellamKellam Mech
Hi Mike,I just wanted to let you know that we have been having great results with Stochastic. The tune up post cards worked so well that we had to stop them for awhile because we couldn’t keep up. I appreciate how quickly your team is at fixing and or changing our ads so they turn out great. You guys make direct mail easy to do!
Ryan SnowWestern Heating & Air Conditioning
Just wanted to drop you a quick note and tell you how much I appreciate what you do at Stochastic marketing. I have used a lot of direct mail companies over the last 21 years but none can even come close to what you have done for our business. The tracking, the reports, and the MEER scores for each of our 5 locations is so helpful to see where our marketing dollars go and the rate of response for each piece takes the guesswork out of it. The tune-up cards work so well I have to stop them after just a few weeks! Thanks again!
Ira PreuettSouthern Air
I met Mike Layton through relationships within my franchise group. Mike helped us grow our business by analyzing demographic data from our trade area and directing us to market in areas that made the most sense for us to meet our goals. The data includes who our target consumer is and where they live, and what our penetration is in that area. He saves us unnecessary marketing expenses by not mailing into areas where we won’t realize our goals. Mike is a straight-shooter and an intelligent guy who will absolutely help you grow your business.
Ramon BlachlyOne Hour Heating and Air Conditioning
Mike,After reviewing the M.A.P the Detailed Binder with all of the customer, service area, and potential strengths and weakness we may have in it confirm some of the things that I thought was happening but you really never know for sure but after reviewing, its like a (Night Vision) for your business exposing the things you know are there but cant see, the report was very detailed but easy to understand, it has been a great value working with you and your staff with different services you provide.
Tim ClaireOne Hour Air Conditioning & Heating
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