About us

Discover Stochastic Marketing

About us2017-06-22T20:00:39+00:00

Stochastic Marketing helps residential HVAC, Plumbing & Electrical contractors make their sales and marketing more effective and efficient.  Our team uses your invoice data to identify the prospects who are 300 – 400 times more likely to buy from you than 85% of the homeowners who are exposed to your advertising.

We specialize in analyzing a residential HVAC, Plumbing & Electrical contractor’s sales and comparing your results with more than $7 Billion dollars of other contractor’s sales from more than 70 million visits to homeowners across the United States.

We use the same technology to as the NSA to record the calls that consumers make to contractors from all forms of advertising, convert them to text, data mine those conversations and track results through the booking, sales and service process –all the way to your invoice.

Many contractors who follow our advice sell more than $1 million dollars a year in a single zip code.  Some sell as much $2 million dollars, year after year in a single zip code.

We bundle our advice with cost effective direct mail because contractors don’t have a budget for advice. Contractors should have a budget for direct mail that is targeted at prospects who are as much as 600 times as likely to turn into a valuable new customer and help them generate at least $500,000 in sales in a zip code where they often are only selling $100,000 a year.

Stochastic has years of call, booking and sales data on what mail pieces work, when they work best, how frequently they should be mailed and what your results should be.

It’s not about response rates, cost per call, cost per click, key words, on-line reviews, “Likes”, impressions or branding – ITS ABOUT YOUR SALES! We should talk about improving that, ASAP.

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Our Team

The members of our management team have earned graduate business degrees in finance and marketing and understand your industry from the inside out. We are also expert at managing relationships with key suppliers of advertising, sales training and technology services that you use every day.

Our entire staff works with and supports members in contractor organizations such as The Service Roundtable, BuyMax, and Comfort Institute on a daily basis.

Charlie Klasek

Charlie Klasek

Director of Analytics, Senior Consultant

Work: (314)282-4019 

Cell: (314)359-2241

Email

Erik Wytrwal

Erik Wytrwal

Senior Consultant

Work: (314)282-4023 

Cell: (502)314-8790

Email

Larry Schleicher

Production Manager

Work: (314)282-4021

Email

Laura Piper

Operations Manager

Work: (314)282-4022

Email

Sherry Lundergan

MEER Score Supervisor

Work: (314)282-4030

Email

Lisa Markham

Mail Production & Graphics

Email

Katie Garner

Mail Production & Graphics

Email

Christine Howard

Mail & MEER Score Production

Email

Elizabeth Murphy

Mail & MEER Score Production

Email

Tami Redding

MEER Score Production

Email

Duke

Security Director