You know, if you’re an advertiser who wants to generate business for an HVAC company, there’s one rule you can’t break. You have to pay for the ads. And we’re not telling you that you shouldn’t pay for ads! If you buy them, then pay your bills. However, what we ARE saying…is that there are sometimes ad-free ways to promote your business. And for our third tip, we’ve stumbled upon something that may never cost you a dime. It involves flipping the script. It involves looking at your community and asking how you can help. And it comes with some specific tips for generating major buzz.