We’ve been talking about “guerilla” marketing recently, and the precept is simple: low cost, high impact on your HVAC business. It’s time to get back to basics and you can have a “truck parade” at almost no cost to your company. You just need to know how to do it right. We already hear you. What’s a truck parade? How do you make it work? How do you prevent yourself from annoying people? How do you make a splash with a truck parade? That’s where our next steps come in.